Windhorse Evolution

Shakyakumara's Training Tip #2 - Buddhism and Business

On Wed, 27 June, 2012 - 10:19
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Windhorse Evolution
What’s the connection between Buddhism and Business?

One connection is that they both require a creative response to change. A Buddha completely realises that everything is subject to change – and is blissfully at ease with that. Successful business comes from responding creatively to changes in the world – within weeks of the credit crunch in 2008, Tesco had rebranded itself as “Britain’s Biggest Discounter” - and continued to thrive. On the other hand, Kodak never quite made the shift to the digital age - and has just filed for bankruptcy protection.

So next time you feel the discomfort of change, you can ask, “What’s the opportunity?” “What can I let go of?” “How can I best respond to this change?” Creative responses will make you more successful – and happier!

Here’s another overlap between these two quite different worlds:

A fundamental principle of Buddhism is kindness – and to be kind, we have to be aware. We have to really understand other people quite deeply, and respond creatively to their needs. (Think of the opposite: when people try to be kind but don’t really understand us. Their words may sound kind, but they actually irritate, and their gifts aren’t want people want.)

Business also involves awareness of others. If you serve in a shop or sell to a customer, you’ll know all about the importance of understanding what the customer wants. That’s the only way you can sell them what they really want, and have them coming back for more. If we’re with colleagues, with customers, or with anyone else, we can pay attention to these people as people. We can seek a good understanding of their needs, and find creative ways of meeting those needs. In this way we can benefit the people we’re in contact with – and raise money for the good causes we support.
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