
Invitation to Online Seminar - How to Reach People Online
On Thu, 7 May, 2020 - 15:39
Dear Friends,
I’m writing on behalf of the Sikkha Project to invite you to another Sikkha online training seminar: For the Benefit of All Beings: How to reach more people online, an exploration in how to use online communications such as YouTube, Facebook and Instagram to reach out to new people. The seminar will include suggestions for YouTube, Instagram and Facebook advertising, as well as how to best use online platforms to draw people’s attention to your Triratna Centre, group or project.
The seminar is aimed at those who want to use online media as a tool for attracting more people to their Triratna Centres, groups or projects. We hope it will be helpful to Centre Chairs and Centre Managers as well as team members and volunteers who are engaged in helping to communicate Triratna’s compassionate project across the world.
The seminar will take place on Saturday, May 23rd 2020 at 9.30am and then again at 5pm UK time (BST), taking into account the needs of the different time zones. We hope people from around the world will be able to participate. It will be run for an hour and a half including time for questions.
Many Centres have moved their events online, but no matter how good our programme of events and classes are, if people aren’t easily finding us online in the first place it will be difficult for our Sangha to grow. Effective communications are a way to put the Bodhisattva Ideal into practice, reaching as many people as possible and helping them connect with the Dharma.
The seminar, drawing on the work of mitras and friends with extensive experience of social media, will be led by Maitreyabandhu and Sanjay Poyzer, and chaired by Vajrashura.
In the seminar we’ll introduce you to a communications and publicity toolkit that aims to capture best practice across different Centres, groups and projects, so that we can all learn together quickly. We’ll be helping you explore who you want to reach with your communications, and how best to reach them. And we’ll exploring different media for doing this – written word, photos, video and audio – and on the main social media platforms (such as Facebook, Instagram, Twitter, etc) beings used right now.
You can learn more about this seminar on this YouTube video.
I hope you’ll be able to participate in the seminar on 23rd May 2020 at either:
- 9.30am UK - 8.30pm Auckland - 10.30am Europe - 6.30pm Melbourne - 2pm Mumbai
- 5pm UK - 11am Mexico City - Europe 6pm - 12 noon Maine, EDT - 9am San Francisco, PDT
Each seminar will last 1.5 hours. Please let us know if you’re going to come (so that we can have a sense of numbers) by filling this simple form and we’ll sent you the Zoom invitation for the meeting.
Yours in the Dharma,
Maitreyabandhu
on behalf of the Sikkha Project
P.S. Below is a list of supports that we are aware of that are already available to help you teach online.
- Previous Sikkha seminars – Communicating the Dharma Effectively Online and Leading Dharma Study & Discussion Groups Effectively Online
- Ratnaguna’s The Basics of using Zoom for Study Groups
- Prajnaketu’s Essentials of Sangha YouTube videos
- The LBC Streaming Toolkit
- The Brixton-produced Zoom Guide for Triratna
- An example of a good YouTube Channel – Brixton Buddhist Community
- 3
view our community guidelines for promoting good conversation
Community Guidelines
Here are key excerpts from our community content guidelines, which are designed to help create a positive environment for everyone:
1. Please be courteous at all times. If you’re engaged in any kind of discussion, be as prepared to listen as you are to express yourself. Remember that there’s always a real person behind a computer/device screen, and they are likely quite different from you.
2. Think twice before posting anything that’s likely to give offence or be inflammatory. That doesn’t promote good conversation. If you’re upset at something you see here, perhaps let a little time pass before responding. Bear in mind this isn’t a space to vent our views, it’s about exploring respectfully with others what it means to be a Buddhist within our community and in the modern world generally.
3. We may remove posts or comments that are considered off-topic.
4. Everyone has off-moments, and we’ll always try to be in friendly dialogue with you if a problem arises with one of your contributions. But we reserve the right to remove posts and comments (or even suspend user accounts) when we feel these guidelines are not observed.
5. Our current editorial policy around Safeguarding is aligned with the advice given by those tasked with developing Triratna’s approach to this important area of ethical life. If anyone breaches current policy by posting in ways that mean The Buddhist Centre Online potentially break the law by hosting the material, then we will have to remove their posts or comments. We respectfully request that all users bear this in mind when posting. If in doubt, please feel free to ask first before posting. It will save time, energy, and lead to less potential polarisation in these spaces, even if there is disagreement.
Whatever you contribute we very much encourage you to think about it in the light of the Buddhist ethical precepts around 'Right Speech'. These encourage communication that is: truthful, kindly and gracious, helpful and harmonious. We look forward to all you have to bring to the site!
Moderation
We try to keep things light when it comes to moderation of posts and comments within this shared space. And we ask the community itself to lead with this. If you have seen something that concerns you, please feel free to contact us. However, we do ask that you bear in mind the following guidelines, which will help preserve a harmonious atmosphere throughout the site:
Remember there is always a person behind the post or comment you’re objecting to. They may just be having a bad day… If you’re upset, perhaps let a little time pass before responding to them or us. Try contacting the person first in a spirit of open, courteous engagement to see if hearing their perspective changes your own view of things, or if hearing yours changes theirs. Take care to make sure what you are asking us to look at is actually against the spirit of the group or the site itself, rather than simply a difference of view or of personal taste. If in doubt, ask a friend and/or the administrator of the group.
The most important things about this is the first bit: we ask the community to lead with this. That means you! Thanks for helping us promote good conversations on The Buddhist Centre Online.
Read the full set of Community Guidelines
Responses
Oops, thanks! Corrected now. x
I watched the video and a resource for sharing good practice was mentioned. Where is that?
Can I be visible about what I have been doing? Over the last two plus months I have taught over 60 hours of classes on Facebook Live, in morning sessions commencing at 7.30 UK time.
https://www.facebook.com/mahabodhi.burton.33
In these sessions I have managed to communicate the vast proportion of my thinking on the Dharma developed over sixteen years of working on my book ‘Mindfulness: the undiscovered foundations,’ including topics such as ‘Buddhism and Science’ and ‘Secular Mindfulness.’ With help from Sangharadhara this work is now uploaded to YouTube in seven series. Please check out and subscribe to my channel ‘Compassionate response to Covid-19 with Mahabodhi’ if you wish to view this work:
https://www.youtube.com/channel/UClq5Zl9iUVPunBbbYVWucSw/playlists