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I’m writing on behalf of the Sikkha Project to invite you to another Sikkha online training seminar: For the Benefit of All Beings: How to reach more people online, an exploration in how to use online communications such as YouTube, Facebook and Instagram to reach out to new people. The seminar will include suggestions for YouTube, Instagram and Facebook advertising, as well as how to best use online platforms to draw people’s attention to your Triratna Centre, group or project.
The seminar is aimed at those who want to use online media as a tool for attracting more people to their Triratna Centres, groups or projects. We hope it will be helpful to Centre Chairs and Centre Managers as well as team members and volunteers who are engaged in helping to communicate Triratna’s compassionate project across the world.
The seminar will take place on Saturday, May 23rd 2020 at 9.30am and then again at 5pm UK time (BST), taking into account the needs of the different time zones. We hope people from around the world will be able to participate. It will be run for an hour and a half including time for questions.
Many Centres have moved their events online, but no matter how good our programme of events and classes are, if people aren’t easily finding us online in the first place it will be difficult for our Sangha to grow. Effective communications are a way to put the Bodhisattva Ideal into practice, reaching as many people as possible and helping them connect with the Dharma.
The seminar, drawing on the work of mitras and friends with extensive experience of social media, will be led by Maitreyabandhu and Sanjay Poyzer, and chaired by Vajrashura.
In the seminar we’ll introduce you to a communications and publicity toolkit that aims to capture best practice across different Centres, groups and projects, so that we can all learn together quickly. We’ll be helping you explore who you want to reach with your communications, and how best to reach them. And we’ll exploring different media for doing this – written word, photos, video and audio – and on the main social media platforms (such as Facebook, Instagram, Twitter, etc) beings used right now.
You can learn more about this seminar on this YouTube video.
I hope you’ll be able to participate in the seminar on 23rd May 2020 at either:
Each seminar will last 1.5 hours. Please let us know if you’re going to come (so that we can have a sense of numbers) by filling this simple form and we’ll sent you the Zoom invitation for the meeting.
Yours in the Dharma,
on behalf of the Sikkha Project
P.S. Below is a list of supports that we are aware of that are already available to help you teach online.