Shakyapada, who runs the York group, has found Facebook advertising very effective in attracting people to their classes. If anyone else has experience of this, feel free to comment…
I’ve been using Facebook ads to advertise meditation courses in Clermont-Ferrand for over a year now by advertising the Facebook events (rather than the page). We spend 20€ for a 2 week campaign before the start of the course and they tend to fill up well (12 people max). We also advertise by putting out posters and flyers but 90% of the people coming find us through Facebook and the ads.
Beware that if you advertise a course or event that requires booking, you’ll have to keep a close eye on the event page and on people cliking on ‘attending’ but not contacting you directly, even if you specify in the description that they need to book by phone or email.
It also seems to lead to many last minute bookings.
This guide suggests using the “Demographics” thing to target people who are interested in things like “Religion” and “Yoga”.
This is a common mistake people advertising on Facebook make. In my experience of running lots of Facebook advertising campaigns (both in my professional life and for Buddhist centres) this will have the opposite effect to what you want. People who are already interested in say, “religion” are the people who are least likely to be interested in what a Buddhist Centre has to offer (people generally don’t change their faith based on a Facebook ad). Likewise, people who are already interested in yoga probably already have a place they practice yoga and don’t need a new one.
I’ve found for the best results, just leave demographics blank. After all, we want to reach everyone.
Another tip this guide doesn’t mention is to choose your wording and images well. For wording, use of the imperative (e.g. ”Learn to meditate” rather than something ”Interested in learning meditation?” or in the example given in the guide: “Find Peace…” would be better than “Finding Peace…”) would be better. For images: avoid images which are symbolic to Buddhists which non-Buddhists won’t understand (for example, lotus flowers) or are overly generic stock images (white woman doing yoga, forest, sunsets, etc.) and go for something eye-catching (the Buddha image in the example in this guide is pretty good but a bit disconnected from the wording which is about “finding peace in a turbulent world” - instead you could do something that indicates the turbulent world with a Buddha image overlay or something).
Join the group for Triratna Groups and Pioneers
To get a sense of how this course works it may be best to read the document tjtg_teachers_overview_week_one.docx first - written by Maitreyabandhu it gives an introduction to the course
hello dear Jnanacandra,
nothing very specific! But glancing through the courses, one (the Level 2) seems more basic/introductory (perhaps a follow on from an intro course) whereas the other course (level 3) is more complex and seems to be directed at people with more experience :)
Get more resources for this course at the Sikkha project
Updated November 2019 - links to new handouts from Manchester Buddhist CentreWeek 1 - Introduction
Week 2 - FaithWeek 3 - WisdomWeek 4 - EnergyWeek 5 - ConcentrationWeek 6 - Mindfulness The London Buddhist Centre also have a series on the Five Spiritual faculties as part of their Meditation Toolkit series - you can find them if you...
Updated November 2019 - New handouts from Manchester Buddhist Centre Notes from 6 week Foundation Course in Buddhism at the Manchester Buddhist CentreWeek 1 - The Buddha’s QuestWeek 2 - Siddhartha’s Path to AwakeningWeek 3 - Siddhartha Becomes the Awakened OneWeek 4 - The Buddha Begins to Teach the DharmaWeek 5 - The Buddha’s Teachings on Human Relations...
Get more resources for courses from Sheffield at the Sikkha project