DIGITAL MARKETING OFFICER

• 20 hours per month
• Consultancy for six months (possible extension)
• Remote working
• Open to non-US applicants

Karuna USA is a new non-profit (established 2021) that works alongside the most excluded people in South Asia (India, Nepal & Bangladesh), overcoming discrimination with locally-led education, women's empowerment, climate resilience and sustainable livelihood projects. 

Karuna USA is established as a sister-entity to Karuna UK and Karuna Germany - sharing a similar mission and charitable aims, while adapted to the US context.

The Digital Marketing Officer is a new and important role on the Karuna USA team, with lead responsibility for the digital user experience; in particular attracting and caring for a growing & important pool of lower level donors ($1000 pa value and below).  

This successful candidate will drive donor acquisition & stewardship programs, and promote the organization’s work and impact across a range of external channels, including social media, Karuna USA digital properties and email campaigns. 

Key responsibilities include:

• Curate and deliver donor acquisition activities; to draw new supporters to Karuna USA
• Care for and steward our existing pool of lower level donors
• Support creating and dispersing materials that build the reputation of Karuna USA

Experience: 

• 3-5 years of work experience in marketing or digital fundraising, with a focus on digital strategy development, content creation and implementation.  
• Demonstrable track record in writing compelling material for a wide range of platforms and stakeholders – articles, newsletters and case study stories.
• Hands-on experience setting up email communications using SquareSpace or similar
• Hands-on experience setting up organic and paid social media campaigns for Twitter, Instagram, Facebook, Linkedin with strong understanding of how to best use each channel and the audience segmentation capabilities each channel offers.
• Hands-on experience with producing and analyzing reports for websites and other digital communications platforms, including social media insights, Google Analytics, and email marketing reports using industry benchmarks and KPIs to drive decision-making for optimal performance.
• Experience with SEO strategies and tactics for improving website performance with search engines.

Skills: 

Essential

• Outstanding English writing skills for a variety of platforms and audiences.  
• A solid understanding of current affairs, and the international development agenda.
• Excellent news sense and the skills to identify proactive opportunities for digital communications that support the organization’s objectives.
• Experience with Canva.
• Strong working knowledge of website content management (SquareSpace), e-newsletter programs and social media platforms.
• Deadline oriented and well organized.
• Professional and personable; must be a team player with excellent interpersonal skills.
• A self starter who has strong attention to detail. Someone who is comfortable with building and creating.
   

Preferred

• Experience or proven commitment to working in social justice or poverty alleviation and/or international development sector.
• Strong creative vision for digital engagement strategy, content and graphics.
• Comfortable interpreting and understanding program data.  

To apply: Please send a cover letter outlining why you are a good fit for the position. Attach a current resume and digital content samples (blog post or social media portfolio, for example).

Email applications should be sent to info@karuna-usa.org with "Digital Marketing Officer" in the subject line. We strongly suggest looking at our website to become familiar with our organization and mission.